The Independent Fishing Alliance (IFA) is a coalition of independently owned fishing brands that refuse to play by corporate rules. In an industry flooded with knockoffs, sellouts, and marketing fluff, we stand for originality, grit, and the hard-earned loyalty of serious anglers.
IFA exists to give small and mid-sized brands a united front — a badge of integrity that says, “We built this, not bought it.” Our members don’t chase fads. They create gear that works, earn their customers one cast at a time, and put innovation over imitation.
When you see the IFA stamp, you know the brand behind it is owned by real people, not holding companies. They’re not looking for an exit — they’re looking to make something that lasts. This alliance is our stand against the consolidation of the fishing world, and an invitation to stay independent — together.
Why We Started
The Independent Fishing Alliance exists because the fishing industry has lost its edge. Once a space for garage-built innovation and gritty competition, it's now overrun by six mega-companies that own nearly every shelf. These conglomerates pump out copycat gear, drown out smaller voices, and buy up independent brands until nothing original is left. The result? A bland, overcrowded market where the best ideas rarely come from the top.
IFA was created to fight back — to give independent brands a unified identity and a louder voice. We’re here to protect originality, reward authenticity, and give anglers a way to support real creators. This isn't about nostalgia. It’s about preserving what matters: gear built by fishermen, not by investors.
Member Benefits
Being a member of the Independent Fishing Alliance means you don’t have to stand alone. You join a like-minded group of brands who value originality over imitation and are committed to staying independent. Together, we build credibility with anglers who are tired of seeing the same knockoff baits under different corporate labels.
Membership gives you more than just a badge — it gives you tools, leverage, and exposure. From joint marketing efforts to shared buying power, IFA helps level the playing field for smaller brands competing in a rigged game. We help you cut through the noise, not just survive it.
As the alliance grows, so does the influence of every member. Whether you're looking to earn trust from hardcore anglers or connect with other independent builders, IFA membership delivers long-term value you won’t find inside any conglomerate’s portfolio.
Member Benefits Include:
Use of the IFA badge on packaging and marketing
Inclusion in joint advertising and digital campaigns
Access to group-buy pricing on select raw materials
Cross-promotion opportunities with other members
Listing on independentfishingalliance.com and upcoming retailer directories
Member-only networking and strategy sessions
Credibility with customers who value originality and ownership